The Future of AI Startups: Lessons from Year One
by Samson Odo, Co-Founder / CTO

High costs, tricky markets, and shaky footing challenge even the brightest ideas. Intelligence alone isn’t enough.
So, as we mark our first year, let’s reflect: what trips up AI startups in Nigeria, and how’s NodeShift finding its stride?
Nigeria’s AI Scene: Tough, But Far from Dead
Nigeria’s tech landscape is electric! According to Partech Africa, $1.2 billion in VC funding flowed in 2023 — but it’s not an easy ride. Over 60% of startups here stumble early.
Why? Research points to hurdles we’ve all seen:
- Tight Cash Flow: Funds can slip away fast. Some teams stretch early investments too thin, chasing big moves before steady ground’s set—leaving little buffer when plans shift. Nigeria’s funding dipped to $3B in 2023 from $4.5B in 2022 — every penny matters.
- Big Dreams, Early Spend: A rush to look established acquiring shiny offices and building large hefty teams can outpace results. One founder learned this when rapid hires drained cash before the product clicked. Balance is key.
- Market Mismatch: Building what’s cool, not what’s needed, trips up plenty. A slick app floundered when local users weren't interested. User demand has to lead. With only 15% of Nigerian businesses using AI, there will never be a better time to bridge the gaps.
- Planning Pitfalls: Nigeria’s curveballs like power cuts, data costs and logistics hit hard without a solid runway. One team pivoted too late when realities sank in and they realized they could no longer stay afloat. Foresight beats firefighting.
- People Over Process: Heavy payrolls before revenue roll can stall momentum. A startup scaled staff fast - hiring in waves and paying huge salaries, only to backtrack when traction lagged. Timing is everything.
These aren’t failures to point fingers at. They’re lessons from a tough, vibrant market.
Inflation is higher than ever, forex wobbles, but Nigeria’s grit shines through.
We’re all figuring it out together.

NodeShift’s First Lap: Steady Steps, Local Roots
A year ago, we launched NodeShift with a clear goal: Artificial Intelligence is amazing, but it has to work here, now.
No flash, just focus. Here’s how we’ve spent our first 365 days, dodging potholes and planting seeds:
- Frugal from Day One: We keep cash close. No sprawling offices or wild budgets. Every naira fuels tools Nigerian businesses can pick up without stress. We’re in it for the haul, not the hype.
- Tight Crew, Tall Goals: Our small team keeps it lean. No bloated roster, just 1,000+ waitlist signups from straight-up hustle. With AI Assistants now handling the work of multiple assistants and even junior-level software developers, small teams can dream big.
- Listening, Not Lecturing: We’re tuning into Nigeria’s pulse - building AI that solves real headaches, not just dazzles. A solid market fit is our guide, keeping us useful, not ornamental.
- Smart Tools, No Cost: Free platforms like Trello and Google Suite power us. They're nimble, low-bandwidth, local. Why splurge when simple delivers?
- Pacing for Tomorrow: We’re not sprinting for quick wins. We are steadily testing, tweaking, and growing, making sure we’ve got room to breathe — and build. Sustainability is our quiet strength.
We’re not waving Artificial Intelligence around like a magic wand; we’re shaping it into something Nigeria can hold onto.

AI’s Next Wave: Practical Beats Perfect
The AI game is evolving. Free, open-source models level the field. Raw tech isn’t the win anymore. Nigerian businesses — SMEs especially crave solutions that fit: affordable, easy, ours.
That’s the shift: less showing, more solving.
Look at the current success stories — Moove raised $76M in 2023 with practical mobility fixes. Now it's already profitable in the UAE, India, the U.K., and South Africa. M-Kopa’s $250M came from clean energy that clicks. Despite economic challenges, M-KOPA has thrived, achieving profitability in Kenya, Uganda, Nigeria, and Ghana.
They’re not the loudest; they’re the steadiest.
NodeShift is cruising that lane — building tools that stick, not just shine.

Year Two: Growing What Works
One year in, we’re proud to be growing steadily, avoiding both burnout and bust. TechCabal Insights predict that Nigeria’s AI market could hit $6.9B by 2025, and we’re here for it with dilligent follow-through.
Cash discipline, a tight crew, and real-world focus got us here.
Year two is about doubling down.
More users, sharper tools, same hustle.